RFA provides the tools and expertise to help fuel retailers and marketers successfully offer higher ethanol blends such as E15 and E85. Our team works directly with retailers to simplify the process and help you take advantage of a proven opportunity to increase margin, grow market share, and attract customers with one of the fastest-growing fuel options available today. For more information, contact Cassie Mullen or Robert White.
E15 is a fuel blend containing 15% ethanol and 85% gasoline. This high-octane fuel is approved for use in model year 2001 and newer vehicles, including cars, light-duty trucks, SUVs, and all flex-fuel vehicles (FFVs).
9 out of 10 cars, trucks and SUVs on the road today are approved by their manufacturer to use E15, representing 97% of the unleaded fuel market.
E15 delivers a higher-octane rating, providing strong engine performance and value for today’s drivers.
E15 typically costs less than regular unleaded fuel, offering consumers a more affordable choice at the pump.
This combination allows retailers to offer a lower-priced, higher-octane fuel, creating a strong value proposition that helps attract customers and increase traffic.
How to Sell E15
RFA provides the guidance and resources retailers need to legally store and sell E15. From regulatory requirements to equipment considerations, our team helps simplify the process so you can move forward with confidence.
The E15 Retailer Handbook and By the Book: How to Legally Sell E15 provide step-by-step guidance on regulatory requirements, labeling, and operational considerations.
Retailers must complete a Misfueling Mitigation Plan before offering E15. RFA assists with this process and provides the materials needed to meet federal requirements.
Accurate dispenser labeling and Product Transfer Documents (PTDs) are required to maintain compliance and properly inform consumers.
Retailers must complete a short compliance survey and submit required documentation to EPA prior to selling E15. The process is straightforward and can be completed in just a few minutes.
In many cases, existing tanks, piping, and dispensers may already be compatible or require only minimal upgrades. Compatibility should always be verified prior to offering E15.
E85 and Flex-Fuel Vehicles
E85 is a fuel blend containing up to 83% ethanol and 15% gasoline. It offers a high octane rating and is designed specifically for use in flex-fuel vehicles (FFVs).
There are more than 24 million FFVs on the road today, representing a significant segment of the U.S. vehicle market and a growing opportunity for retailers. Click here for a list of all FFVs.
E85 can only be used in FFVs. These vehicles are designed to operate on gasoline or high-ethanol blends like E85.
Flex-fuel vehicles can be identified by:
- A label inside the fuel filler door
- A yellow fuel cap (common indicator)
- An FFV badge on the vehicle
- The owner’s manual or VIN information
E85 requires equipment that is compatible with higher ethanol blends. View the Handbook for Handling, Storing & Dispensing E85.
Fueling equipment is typically tested and certified for compatibility at specific ethanol levels:
E10 (10%) E25 (25%) E85 (85%) E100 (100%)
Many newer tanks and components are already compatible with E85 or higher, but compatibility should always be verified prior to offering E85.
Promote Your Station
Retailers offering E85 can increase visibility by listing their station on www.E85prices.com, helping drivers locate E85 fueling locations.
Additional Resources
