The Renewable Fuels Association today welcomed Kendra Coulson as the association’s new marketing and membership manager. In her role, Coulson oversees development and execution of strategic marketing initiatives to promote the association's mission and the benefits of ethanol, membership outreach and retention efforts, and cultivating partnerships with key stakeholders.
“We are thrilled to welcome Kendra to the RFA team,” said RFA President and CEO Geoff Cooper. “She brings new perspectives, energy, and ideas to the organization, and we know she’ll have an immediate impact. Kendra will be able to hit the ground running, as she already has a deep understanding of the many opportunities and challenges facing the renewable fuels industry.”
Prior to joining RFA, Coulson served as the communications and public relations manager at Navigator CO2, where she played a key role in shaping the company's branding and communication strategies. Her responsibilities included managing media relations, crafting press releases, and overseeing social media campaigns to promote Navigator CO2's initiatives and achievements in the carbon capture and storage sector. Kendra's move to Navigator CO2 in 2022 was preceded by her tenure at Navigator Energy Services, where she managed a variety of organizational projects, offered support to top executives, and played a key role in event planning and communications.
Coulson holds a bachelor’s degree in political science from Texas Woman’s University in Denton, Texas.
RFA also announced today that Mary Giglio is being promoted to Vice President, Events and Initiatives. Giglio, who has worked in various capacities for RFA since 1996, oversees the annual National Ethanol Conference, RFA board meetings, other industry events, and a broad array of special initiatives and strategic programs. In her new role, she will also serve as the staff lead for the Renewable Fuels Foundation.
Finally, RFA announced it has promoted Robert White to Senior Vice President, Industry Relations and Market Development. In this capacity, White leads RFA’s various consumer education and marketing efforts, while also working with fuel marketers and retailers, state and federal agencies, commercial fleets, and individual consumers to increase awareness about the benefits of ethanol and encourage greater use of renewable fuels.
