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RFA Rolls Out New Logo and Web Site

May 14, 2019


The Renewable Fuels Association (RFA) today unveiled a new, modernized logo and launched a fully rebranded web site. "We are very excited to reveal RFA's fresh new look today," said RFA President and CEO Geoff Cooper. "The new logo perfectly depicts the values and mission of the association and its diverse membership. And the new web site provides a wealth of great information for a wide variety of audiences including everyone from ethanol producers looking for technical guidance documents, to reporters looking for the latest ethanol news, to consumers curious about higher ethanol blends. RFA's new site is truly a one-stop shop for all things ethanol." Featuring fresh design elements, crisp imagery, streamlined content, and new information, the RFA site will serve as the go-to resource for renewable fuel advocates, policymakers, media, researchers, fuel retailers, students, consumers and others seeking the latest news and data about renewable fuels. The site offers comprehensive information on important renewable fuel policy issues, an exhaustive database of reports and studies, issue-oriented fact sheets, links to RFA publications, video and audio content, industry news, a biorefinery locations map and database, industry statistics, basic "Ethanol 101" information, and much more. RFA also introduced a new logo today. While paying tribute to past iterations of the well-known RFA brand, the new logo features an abstraction symbolizing the "road ahead." The image represents the ethanol industry coming together and forging a path forward that takes renewable fuels to new places and creates new opportunities. The colors in the logo are carried over from the previous iteration, with green representing both the environmental benefits of renewable energy and the plant-based materials that become renewable fuels; gold representing both energy from sunlight and our nation's bountiful grain harvest; and blue representing clean air, clean water, and the planet Earth.