This Memorial Day welcomes the start of RFA’s Ethanol Days of Summer Contest. The contest, which runs through Labor Day, offers the chance to win $50 in free fuel each day. To enter, consumers must have a registered account on www.E85prices.com, where they can submit pricing for a chance to win, or post on the mobile app. The RFA website is crowdsourced and offers updated prices for E85, E15, and other ethanol blends from thousands of stations across the country. No purchase is necessary to participate, and users can submit prices for multiple stations each day. Winners will be announced every two weeks.
Last year, more than 4,000 new users of www.E85prices.com registered and helped report prices for higher ethanol blends and conventional fuels. In total, there were 98 winners who collectively received $5,000 in free fuel.
The market opportunities for E15, E85 and other mid-level ethanol blends are tremendous, given that all model year 2001 and later light duty vehicles can use E15—accounting for nearly 90 percent of today’s automotive fleet—and more than 22 million flex fuel vehicles can use E85. This contest not only helped consumers find higher ethanol blends, but it also highlighted the price discount between ethanol blends and regular unleaded fuel.
The RFA purchased the crowdsourced E85prices.com in 2014 as a way to bolster consumer engagement in higher blends and enhance data collection capabilities. RFA immediately invested in the website and its mobile app to make the website more user-friendly, but also to include E15.