Fuel retailers have many choices today, from the brand of coffee to offer inside the station to what fuels to offer under the canopy. Offering E85 is one such option and provides consumers with another fuel choice at the pump.
While E85 has been in the marketplace for nearly three decades, this fuel has rarely gotten the attention it deserves. E85 (85% ethanol and 15% gasoline) is ~98 octane and reduces emissions more than 30% over straight gasoline. E85 is also defined as an alternative fuel and is required for use by some fleets.
E85 can only be used in flex-fuel vehicles (FFVs), which are capable of operating on E85, straight gasoline, or any combination of the two. There are now more than 20 million FFVs on the road, or roughly 8% of all vehicles, representing more vehicles than require premium today. There are about 4,440 retail stations offering E85 today in the United States.
E85 does require different equipment than regular gasoline. This equipment can have an additional cost above the gasoline-only version, dependent upon the component. A retailer can choose a conversion kit for existing equipment or purchase new component parts from tank to nozzle. E85 can easily be incorporated into multiproduct dispensers, eliminating the need for stand-alone equipment. Introducing E85 can also offer additional opportunities to provide other midlevel blends.