Washington – Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association, Golden Grain Energy, Homeland Energy Solutions, Absolute Energy, and Big River Resources are debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy.
The “Open Road” advertisement will play in selected movie theaters in Mason City, Burlington, Waterloo, Cedar Falls, Coralville, Iowa City, Johnston, and Cedar Rapids, Iowa and Rochester, MN. Across 112 screens, 74,000 new movie-goers will be educated on America’s fuel weekly.
The “Open Road” campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance. In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09, saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.
“Iowa produces nearly 30% of our nation’s supply of ethanol,” said Walt Wendland, President and CEO of Golden Grain Energy and Homeland Energy Solutions. “These ads are a great reminder to our consumers that this fuel grown in their backyard is providing relief at the pump and an alternative to foreign oil.”
Iowa is the number one ethanol producer in the U.S., with 41 ethanol biorefineries producing nearly 3.7 billion gallons of ethanol annually. For comparison, Iowa only uses 1.4 billion gallons of gasoline every year. Ethanol production is a powerful stimulant for Iowa’s economy, generating $2.4 billion in household income and supporting nearly 48,000 jobs throughout the Iowa economy.
To view the ad, click here.