WASHINGTON — Continuing its four-year tradition, the Renewable Fuels Association (RFA) will be on hand to provide free E10 fill-ups for bikers during the annual motorcycle rally held in Sturgis, South Dakota. The RFA event, called “Free Fuel Happy Hours,” kicked off on Sunday, Aug. 2 at the Buffalo Chip Campground and will continue through Thursday, Aug. 6.

Sturgis 2015_Robert and WoodyRob “Woody” Woodruff, who owns the campground, was, as always, the first cyclist in line for Sunday’s event. As he was filling his motorcycle’s engine with the free E10, Woodruff remarked that ethanol is his fuel of choice.

“I was unaware of ethanol and then I bought my ’99 Low-Rider and took it to the gas station, you know it’s a farmer co-op, and the guy says, ‘You should use this ethanol. It’s better for the economy and it’s better for the environment,’” Woodruff said. “And I said, ‘Ok then fill it up.’ And so since ’99, I’ve used nothing but ethanol.”

This year marks the 75th anniversary of the motorcycle rally and it’s the 34th anniversary of the Buffalo Chip Campground. Cyclists can fill up their bikes from 1–4 p.m. daily on each day the happy hours are being held. Robert White, RFA’s vice president of industry relations, will be on hand at the happy hours to answer questions and to dispel the myths surrounding ethanol use in motorcycles. White said that the American Motorcyclist Association (AMA) has gone to great lengths to create confusion among cyclists regarding ethanol. White noted that E10 has been approved for use in motorcycles for many years.

“Instead of engaging in scare tactics, RFA has decided to take a more measured approached and to educate riders about ethanol,” White said. “I am not only an ethanol supporter, but I am also a cyclist. The Sturgis rally provides an excellent backdrop for reaching out to and educating the motorcycling community about the benefits of ethanol.”

Watch Woodruff’s interview at Sturgis here.

View photos from Sturgis here.